Top 5 Logistics Challenges Slowing Your Growth in E-Commerce 

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E-commerce is growing fast. But behind the seamless shopping experience customers expect, logistics is becoming a serious bottleneck.

As a catalyst for business growth, Lyzer works every day with e-commerce brands that are scaling fast and struggling just as fast with logistics. From managing multiple sales channels to keeping up with delivery expectations and improving customer satisfaction, the operational pressure has never been higher. While your storefront may look perfect, it’s what happens behind the scenes that defines whether you’ll scale smoothly or, on the contrary, you get stuck.

Here are the five biggest logistics challenges holding e-commerce back in 2025 and how companies like Lyzer are helping solve them.

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1. Managing Multiple Sales Channels

Selling on multiple channels is now the norm. Your own website, marketplaces like Amazon or eBay, social commerce platforms like TikTok Shop or Pinterest, even physical retail. All of them are great for reach, but logistically, it’s chaos.

Each channel has its own system, order flow, and customer expectations. According to a 2023 BigCommerce report, brands operating across three or more channels face nearly double the operational errors compared to single-channel sellers.

When your logistics team is buried in spreadsheets, manually updating orders and struggling to align stock with incoming requests, things go wrong: delays, duplicate orders, and missed deliveries.

How Lyzer helps: We consolidate orders from every channel into one real-time dashboard. That means no more fragmented systems, and no more manual input errors. Just a clean, automated flow from purchase to delivery.

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2. The Last Mile Is the Most Expensive and Complex

Last-mile delivery is the most visible part of the logistics chain for the customer, but also the most unpredictable for you. In fact, Sifted reports that it now represents up to 53% of total delivery costs.

Between urban congestion, failed delivery attempts, unclear addresses, and return logistics, the last mile remains the hardest piece to get right. And customers don’t care how complicated it is. They just want speed, convenience, and real-time tracking.

The stakes are high. A late or missed delivery directly impacts customer satisfaction, retention, and ultimately your brand reputation.

How Lyzer helps: We optimize last-mile routes using real-time data, match the best carriers per zone, and offer dynamic tracking that customers can follow every step of the way. No guesswork, no lost parcels. Just reliable delivery, every time.

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3. Pressure to Deliver Faster (and Cheaper)

Today’s consumers expect (and demand) fast delivery. In fact, a 2024 report from Bringg reveals that more than 80% of online shoppers expect same-day or next-day delivery. That expectation is becoming the standard, especially in competitive categories like fashion, electronics, and health.

But meeting those expectations isn’t easy. It often means hiring more staff, paying premium courier fees, and putting your ops team under constant pressure. Many e-commerce businesses end up sacrificing margins – or burning out their teams – just to stay competitive.

How Lyzer helps: With Lyzer’s platform, you can reduce fulfillment time through intelligent order batching, smart warehouse logic, and seamless courier integration. Our system automates the pick-and-pack process, matches orders to the most efficient delivery methods, and helps your team ship faster, without scaling headcount or costs.

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4. Lack of Real-Time Visibility

Despite advances in tech, many e-commerce operations still run blind. Orders are managed manually, delivery statuses are unclear, and teams can’t act until a problem has already happened.

Inbound Logistics named lack of real-time visibility one of the top three causes of failed deliveries in 2024. Without it, you're left guessing and sometimes reacting too late.

You can’t improve what you can’t see. And in a high-volume, fast-moving business, not knowing where your orders are is not just a weakness. It’s a liability.

How Lyzer helps: Our platform provides full order tracking from placement to delivery. You get live updates, alerts for at-risk deliveries, and data that helps you act, instead of just reacting.

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5. Scaling Costs Without Scaling Efficiency

As order volumes grow, logistics costs grow with them. From costumer’s order to last-mile fees, small inefficiencies quickly become expensive problems. Many brands find that while sales are rising, margins are shrinking, simply because their logistics can’t scale with the business.

The Financial Times recently highlighted a sharp increase in the use of AI and automation in logistics to control costs and optimize fulfillment. And that’s exactly the direction Lyzer is built around.

How Lyzer helps: We use smart automation to streamline picking, packing, and delivery, by reducing manual work, improving accuracy, and cutting unnecessary shipping costs. Our platform also evolves over time, helping you continually improve your logistics performance as you scale.

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Final Thoughts

The logistics challenges facing e-commerce in 2025 aren’t going away. They’re growing right alongside your order volume, your customer base, and your delivery promises.

But that doesn’t mean you need to build a massive ops team or throw money at every problem. You need smarter systems, better visibility, and automation that actually works in real life.

That’s where Lyzer comes in. We help fast-growing e-commerce brands streamline their operations by consolidating orders across channels, reducing fulfillment time, optimizing delivery routes, and giving full visibility from order to doorstep.

While e-commerce keeps growing, so do logistics challenges. Lyzer makes the difference by unlocking operational efficiency and fast deliveries.

Ready to fix your logistics and free up your growth?

Book a Demo.

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Sources:

Sifted 

Flowbox

Bringg 

Inbound Logistics

Financial Times

Big Commerce 

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