Marcos Ruão, the new Lyzer’s CEO

Lyzer has announced the appointment of Marcos Ruão as its new Chief Executive Officer (CEO), a move that has attracted significant attention from leading business and retail publications across Spain. 

Prestigious outlets such as La Vanguardia and InfoRetail emphasized the relevance of this leadership change and the experience that Ruão brings to guide Lyzer’s international expansion and technological growth.

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A milestone in Lyzer’s evolution

This appointment marks a new chapter in Lyzer’s mission to redefine logistics and retail technology across Europe. The company, which has rapidly positioned itself as a Logistics-as-a-Service (LaaS) reference, aims to empower retailers and e-commerce brands with smarter, faster, and more sustainable operations. Under Ruão’s leadership, Lyzer plans to accelerate its growth strategy, expand to new markets, and continue building technology that connects supply chains with real-time intelligence.

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A leader shaped by retail, innovation, and operational excellence

With more than two decades of experience, Marcos Ruão has built an impressive track record leading omnichannel transformation projects and digital acceleration initiatives in major European companies.
As highlighted by La Vanguardia, Ruão “joins Lyzer with a strong background in the retail sector and deep expertise in managing complex, multi-brand environments.” Before joining Lyzer, he held senior executive positions at IskayPet Group (owner of Tiendanimal and Kiwoko) and Fnac Iberia, where he drove commercial growth and operational efficiency programs that significantly improved customer experience and profitability.

InfoRetail also noted that Ruão “will strengthen Lyzer’s strategic positioning as a technology partner for retailers and e-commerce companies,” adding that his appointment reflects the company’s “commitment to leadership with vision, innovation, and proven results.”

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A shared vision for the future

Ruão’s leadership aligns with Lyzer’s vision of transforming logistics into a data-driven ecosystem that combines technology, efficiency, and sustainability. His experience in managing digital infrastructures and operational models at scale will be key to advancing Lyzer’s international roadmap and delivering measurable value to its partners.

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"Lyzer is redefining how companies think about logistics and customer experience. My goal is to strengthen the bridge between technology and business outcomes, ensuring that every innovation creates real impact." Marcos Ruão 

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With this leadership, Lyzer is set to deepen its presence in Spain, Portugal, and other European markets, consolidating its role as a next-generation logistics and retail technology platform.

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Widely covered in the Spanish business media

The announcement of the new CEO has been featured in several respected media outlets, reflecting the growing relevance of Lyzer in the European technological landscape.
You can read more about the news in the following publications (original Spanish and Portuguese language):

• La Vanguardia: “Marcos Ruão joins Lyzer with extensive retail experience and a clear focus on digital transformation.”
• InfoRetail: “Ruão will drive Lyzer’s strategic growth and consolidate its position as a technology leader for retail and e-commerce.”
• Servimedia: “Marcos Ruão brings extensive experience in managing large companies (…), where he drove digital transformation, expansion, and operational efficiency improvement processes.”
• Logística Profesional: “Ruão will bring extensive experience in managing large companies, with more than a decade leading groups.”
• D/A Retail: “The aim of this appointment is to strengthen the technological offering and accelerate the group's global growth.”‍
• Grande Consumo: “With the appointment of Marcos Ruão as CEO, the company reinforces its commitment to growth, with the ambition of establishing a presence in 10 countries over the coming years.”